Let us take a look at the common mistakes that some
people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with
the reason to write them.
In article writing, there are three key benefits why
you are promoting them; branding, lead generation and promotion, which are all
part of your optimization efforts.
But there is only one reason why you write an article,
and that is to inform your audience. If the article is not focused on this
primary and most important purpose, it will fail to achieve the three promotion
benefits because no one will be interested in reading them.
You need to figure out first how to get people to read
what is in your article, then make them click on your resource box. You can
achieve this by producing better contents.
2. Failing to maximize the promotional opportunities
of article marketing.
You may know already that your articles can help you
generate additional links back to your site. But do you know that you can get
more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not
to overdo them. Remember that is not only about the links back to your site.
Part of doing well in your article marketing is getting picked up by publishers
with a large number of audiences and gaining the ability of leveraging other
brands because of the quality of your work. Better search engine results also
are great benefits.
But these things do not put much money in your pocket.
There are other factors that can turn your article marketing efforts into an
opportunity that can boost your earnings. Not just increase the number of
visitors to your site.
Start out with a plan and see to it that your article
will serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are
thinking that all that is you wanted is links back to your site. And any
visitors it can generate are fine.
Guess what? Not all article banks and directories are
going to accept your content automatically. Oftentimes, they have some
guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to
by writing articles that the directories want to share with other people. All
it takes is one publisher with a hundred thousand readers to increase your
potential audience overnight.
Write the articles that publishers want in their
publications if you want your article marketing to work the most effective way
for you. This also means you have to obey the standard guidelines, spell
checks, researching on a good topic and even hiring a writer to produce a good
content on your behalf.
In the end, it is all really a matter of choice on
your part. You can start getting a little exposure from increased links back
but on a very basic level. Or enjoy massive exposure from a little extra time
making quality contents.
It will be your choice. You may not be aware of the
fact that an article submitted on directories is not meant to have the same
level of exposure as highly-targeted content ones geared on a narrow group of
people.
Learn the difference between these two and it will
surely help you know what kinds of articles to write and to submit.
I hope this article help you
Wish you great success
Anastasia
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