In the world of Internet niche marketing, the greatest
asset is often the chosen niche. Many marketers spend a great deal of time,
energy and resources selecting a niche which they believe is going to be
profitable. There are certainly no guarantees a particular niche will be
profitable but there are certain strategies for choosing a niche that has a
high probability of success.
One popular strategy for selecting a niche involves
employing a principle similar to the concept of supply and demand. Statistical
information supplied by search engines is used to determine the popularity of
certain search terms. This information is significant because terms which are
being searched frequently are terms which have a large audience of Internet
users looking for more information on the niche subject. These are terms which
are in high demand. From this statistical information you can build a list of
potential niches. Once this list is compiled, it is time to begin researching the
competition in each of these niches. Ideally the niche you select will be one
which has a large audience and not much competition. These are niches which are
in low supply.
Choose the Type of Work You Outsource Carefully
One way to protect your niche is to be selective about
the type of work you outsource to others. Many Internet niche marketers are
comfortable outsourcing their copywriting and their website design. However,
they are more protective about outsourcing tasks such as marketing, niche selection
and keyword development. This is because although copywriting and website
design both involve optimization for keywords the strategies for doing so are
readily available on the Internet. However, many marketers have specific
methods for marketing and developing a niche and keywords and are not willing
to outsource this work because it will likely involve sharing secret
strategies.
Share Keywords via Email
Developing related keywords for the niche is a very
important part of the success of an Internet niche marketing campaign. Keywords
are absolutely critical and conventional wisdom holds that an extensive list of
keywords should be developed for a particular niche to be successful. Some in
the industry recommend developing approximately 200 keywords for each niche.
There is a great amount of effort put into the process
of selecting keywords and those who are savvy do not want to make it possible
for others to find their list of keywords on the Internet. Including a list of
keywords on an advertisement seeking a copywriter or website designer will be
searchable by others in the industry. For this reason it is not wise to post
keyword lists where others have free access to the keywords. This may sound
overly paranoid but it is commonly known that Internet marketers often make the
mistake of posting their keywords on job boards and those who are interested in
harvesting these keywords visit these websites frequently to gather
information. Transmitting the keywords through a protected email account or via
telephone is a better way to protect the work you have put into developing your
niche.
Use a Non Disclosure Agreement
Finally, a non disclosure agreement (NDA) is one way
for the marketer to protect his niche when he is outsourcing. An NDA is
essentially a document specifying the rights of the employer and employee in
regard to sensitive materials. The NDA can be drafted to include any terms the
client sees fit. Some example of the restrictions the contractor may agree to
by signing an NDA are:
* A definition of which materials are sensitive
* Restrictions on how materials can be transmitted
* A stipulation precluding the contractor from
competing in the niche during a given time period
* A duration of time for which the contract is binding
In protecting a niche market the above terms can be
used when outsourcing. The client may specify the sensitive materials to be the
niche and the related keywords as well as any information regarding marketing
strategy. The client may limit the methods in which the sensitive materials can
be transmitted to secure emails and telephone conversations. The duration of
time for which the contract is binding is up to the client. Common timeframes
include the duration of the project or a set number of days, weeks, months or years.
In niche marketing a timeframe of at least one year after the project is
completed is recommended to prevent the contractors from entering the same
niche immediately after the project ends.
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