YouTube

You Tube isn’t just a video platform, it is also a social network. Because of the easy to use YouTube’s format, messages can efficiently spread across a many mediums such as Twitter and Facebook. You can quickly and easily add a YouTube video to your site, your Facebook account, your Twitter account, etc., and there is no need for a special viewer to watch.

More than 500 tweets per minute contain a link to a YouTube video, and the YouTube’s search bar is the second most common search bar on the Internet, second only to Google. In a month 3 billion hours are collectively spent on YouTube, so you can see as a social media marketing tool, YouTube has the potential to be a powerful tool.

So as a marketer with a media division here’s how to maximize YouTube. 

Customize Your Channel

YouTube allows you to customize your channel to compliment your branding, and it also lets you highlight the content you want to focus around. You can pick which video will display first and how your content will be displayed. When you signup to YouTube, you are instantly given a channel. You can customize your channel and add a content description. When you log in, you have access to a menu and you can customize your channel here.

Curate Content

You can use YouTube to administer content from all your channels without ever uploading an original video. You can do keyword searches to search by duration, category, features, upload date, and more. To get started choose a few videos you want to add to your channel. You can create a playlist or favorite list, then use your playlist settings to arrange the videos.

Original Content

You don’t have to have a dedicated media team to create good content. All you need is a digital camera, or a cell phone with video capabilities, to create a basic video. Create how to videos, interview important people, create tips for products, etc. to increase targeted traffic.

Get Found

The search engines will pickup YouTube videos; however, they are not able to determine content. To ensure surfers can find your channel you need to properly tag your videos and your channel. Describe your channel, and pay close attention to the video titles you choose.