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YouTube

You Tube isn’t just a video platform, it is also a social network. Because of the easy to use YouTube’s format, messages can efficiently spread across a many mediums such as Twitter and Facebook. You can quickly and easily add a YouTube video to your site, your Facebook account, your Twitter account, etc., and there is no need for a special viewer to watch.

More than 500 tweets per minute contain a link to a YouTube video, and the YouTube’s search bar is the second most common search bar on the Internet, second only to Google. In a month 3 billion hours are collectively spent on YouTube, so you can see as a social media marketing tool, YouTube has the potential to be a powerful tool.

So as a marketer with a media division here’s how to maximize YouTube. 

Customize Your Channel

YouTube allows you to customize your channel to compliment your branding, and it also lets you highlight the content you want to focus around. You can pick which video will display first and how your content will be displayed. When you signup to YouTube, you are instantly given a channel. You can customize your channel and add a content description. When you log in, you have access to a menu and you can customize your channel here.

Curate Content

You can use YouTube to administer content from all your channels without ever uploading an original video. You can do keyword searches to search by duration, category, features, upload date, and more. To get started choose a few videos you want to add to your channel. You can create a playlist or favorite list, then use your playlist settings to arrange the videos.

Original Content

You don’t have to have a dedicated media team to create good content. All you need is a digital camera, or a cell phone with video capabilities, to create a basic video. Create how to videos, interview important people, create tips for products, etc. to increase targeted traffic.

Get Found

The search engines will pickup YouTube videos; however, they are not able to determine content. To ensure surfers can find your channel you need to properly tag your videos and your channel. Describe your channel, and pay close attention to the video titles you choose.

What is Social Media?

Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad you asked. First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further from the truth. Social media is a phenomenon and it’s taking the internet by storm.

Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.

So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. 

Social Media by Characteristics

The best way to understand social media is by grouping by characteristic.

• Openness: The majority of social media venues promote leaving comments, voting, sharing information, and removing barriers making content open to everyone.

• Connectedness: Social media thrives on being connected with other people, resources, sites, blogs, etc.

• Conversation: Traditional media is one way communication whereas social media is more of a two-way conversation.

• Participation: Social media promotes everyone to contribute and provide feedback. Media and audience blur together.

• Community: Social media sees communities quickly sprout up based on common interests.

5 Basic Forms of Social Media

If you’re wondering when we are going to get to the meat and potatoes of social media marketing, we are already on our way. To get the most out of this e-book and concepts we’ll discuss, you need to understand social media and its components. If this is all rather boring to you we encourage you to skip forward.

There are five basic forms of social media. Let’s have a look at them.

1. Social Networks

These are sites where people build personal and business web pages and then connect with their

Friends and/or family to communicate, share content and share photos. There are a many social networks although most of us think of Facebook right away.

2. Forums

Forums came before social media and were an important predecessor that remains important today. These are sites were online discussion are around a specific hobby, topic, or interest. Information is shared and exchanged and online communities are built. 3. Blogs

Blogs are a well known and popular form of social media. A blog is like an online journal. It can be personal or business. They can be based on a specific topic such as fashion or real estate, or they can be more like a diary discussing daily events or news. Blogs

4. Content Communities

Content communities organize and share based on a specific type of content such as videos or photos. YouTube is the biggest content community. There are others such as Flickr or del.icio.us.

5. Microblogging

Microblogging combines social networking and micro blogs, which are the equivalent of little sound bites. It’s the perfect way of sharing information for mobile devices. Twitter is an excellent example of microblogging and they are considered the leader in the microblogging arena.

Protect Your Niche When Outsourcing

In the world of Internet niche marketing, the greatest asset is often the chosen niche. Many marketers spend a great deal of time, energy and resources selecting a niche which they believe is going to be profitable. There are certainly no guarantees a particular niche will be profitable but there are certain strategies for choosing a niche that has a high probability of success.

One popular strategy for selecting a niche involves employing a principle similar to the concept of supply and demand. Statistical information supplied by search engines is used to determine the popularity of certain search terms. This information is significant because terms which are being searched frequently are terms which have a large audience of Internet users looking for more information on the niche subject. These are terms which are in high demand. From this statistical information you can build a list of potential niches. Once this list is compiled, it is time to begin researching the competition in each of these niches. Ideally the niche you select will be one which has a large audience and not much competition. These are niches which are in low supply.

Choose the Type of Work You Outsource Carefully

One way to protect your niche is to be selective about the type of work you outsource to others. Many Internet niche marketers are comfortable outsourcing their copywriting and their website design. However, they are more protective about outsourcing tasks such as marketing, niche selection and keyword development. This is because although copywriting and website design both involve optimization for keywords the strategies for doing so are readily available on the Internet. However, many marketers have specific methods for marketing and developing a niche and keywords and are not willing to outsource this work because it will likely involve sharing secret strategies.

Share Keywords via Email

Developing related keywords for the niche is a very important part of the success of an Internet niche marketing campaign. Keywords are absolutely critical and conventional wisdom holds that an extensive list of keywords should be developed for a particular niche to be successful. Some in the industry recommend developing approximately 200 keywords for each niche.

There is a great amount of effort put into the process of selecting keywords and those who are savvy do not want to make it possible for others to find their list of keywords on the Internet. Including a list of keywords on an advertisement seeking a copywriter or website designer will be searchable by others in the industry. For this reason it is not wise to post keyword lists where others have free access to the keywords. This may sound overly paranoid but it is commonly known that Internet marketers often make the mistake of posting their keywords on job boards and those who are interested in harvesting these keywords visit these websites frequently to gather information. Transmitting the keywords through a protected email account or via telephone is a better way to protect the work you have put into developing your niche.

Use a Non Disclosure Agreement

Finally, a non disclosure agreement (NDA) is one way for the marketer to protect his niche when he is outsourcing. An NDA is essentially a document specifying the rights of the employer and employee in regard to sensitive materials. The NDA can be drafted to include any terms the client sees fit. Some example of the restrictions the contractor may agree to by signing an NDA are:

* A definition of which materials are sensitive

* Restrictions on how materials can be transmitted

* A stipulation precluding the contractor from competing in the niche during a given time period

* A duration of time for which the contract is binding

In protecting a niche market the above terms can be used when outsourcing. The client may specify the sensitive materials to be the niche and the related keywords as well as any information regarding marketing strategy. The client may limit the methods in which the sensitive materials can be transmitted to secure emails and telephone conversations. The duration of time for which the contract is binding is up to the client. Common timeframes include the duration of the project or a set number of days, weeks, months or years. In niche marketing a timeframe of at least one year after the project is completed is recommended to prevent the contractors from entering the same niche immediately after the project ends. 

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Internet Marketing and Outsourcing

Internet marketing and outsourcing work very well together. The most common aspects of Internet marketing which are outsourced are copywriting and website design. Ideally these tasks will be delegated to individuals who are skilled in search engine optimization (SEO). Additionally, those who manage multiple niches may opt to outsource the responsibilities of managing some of their niche markets. This article will take a look at some of the commonly outsourced tasks and provide information regarding why outsourcing these tasks is ideal. 

Managing Multiple Niches

Many involved in Internet niche marketing become involved in managing multiple niche marketing campaigns. When this happens it can become difficult for one individual to oversee all of the campaigns without compromising the quality of the niche markets. Therefore, he will often outsource the oversight responsibilities related to managing some of the niche markets. This gives him the freedom to focus more on developing new niches and marketing strategies as opposed to overseeing minute details. 

Care should be taken when outsourcing this type of work to ensure the employee hired to undertake these tasks is an honest individual with a great deal of integrity. Those who are lacking in integrity may take advantage of this situation to learn about the marketing strategies for the express purpose of stealing sensitive information and creating competition in these niches.

Outsourcing Copywriting

Copywriting services are also commonly outsourced in niche marketing. Those involved in Internet niche marketing realize the importance of providing high quality content that is also optimized for search engines. This applies to copywriting which is included on niche websites, in e-newsletters, in press releases and in e-books. The content provided is critical to the success of the niche marketing campaign because it is often the first impression members of the target audience get of the campaign. Their opinion of the copy can determine whether or not they are willing to visit the niche website in the future or further research products or services for sale. 

When selecting a writer to provide the content for the niche marketing campaign, it is important to consider a writer with SEO experience. This is important because the content provided on websites can have an impact on the search engine rankings of the website. The use of keywords is the most important part of copywriting relevant to SEO. The keywords should be used in a manner that creates informative and interesting copy that appeals to both website visitors and search engines. 

Outsourcing Website Design

Web design is another aspect of Internet niche marketing that is often outsourced. Most marketers recognize website design as an important part of their success. They need their websites to be well designed both aesthetically and technically to ensure visitors enjoy the website and all of the features of the website operate smoothly.

Additionally, it is very important for the website designer chosen to understand how to implement SEO strategies into the design of the website. There are many different strategies available for SEO and there are also always new techniques being developed, tested and evaluated. The SEO of a website is pretty much a full time job. This is why it is essential for marketers to outsource this work so they can ensure they have someone working on their website optimization constantly.